The Today Show declared this week the Fitness Cliff.
Regular gym rats know it as the week they get all their equipment back. Those of us in the results-focused side of the industry see it as a huge scam.
If you’ve followed any of our content on the Podcast, you’ve heard us chat a lot about motivation and willpower this year. Mainly, that they’re made up constructs. There’s no such thing as willpower & motivation – only habit & action.
I don’t fault anyone for falling off the fitness cliff. Actually, the entire industry is designed to take as much money as possible from you while you’re on the plateau. Yes – of course – there are gyms and trainers out there who actually care about your results (crazy, I know). But, unfortunately, these voices are silenced by TV shows, infomercials, dirt cheap long-term contracts, quick-fixes, and billboards plastered with fitness models (weird none of these big box gyms never use their own members as a spotlight…).
It’s nasty out there. Be an informed consumer and expect more out of those you’re trusting with your health dollars.
And, yes, I’m putting my money where my mouth is. Here’s a free program you can do at your gym or in your home. No sales, no gimmicks, no contracts, no supplements, nothing. Just a resource for you to begin to see some small victories to avoid the Motivation Cliff.