Don’t join a gym

Please don’t join a gym this New Year.

Alright, alright. That was a cheap ploy to grab your attention. But, seriously, let’s explore this a bit.

Last year, NPR’s Planet Money put the fitness industry on blast.

Here it is in a nutshell:

  • Most gyms can only service around 5% of their membership. In other words – if you don’t show up, you’re their best customer
  • Gyms prey on New Year’s Resolutions to attract people who are motivated to sign a contract, but won’t stick around for the duration.
  • If people actually went to gyms, they’d be way more expensive. Like 20x more expensive.

Yes, there are plenty of gyms out there that are co-invested in your success. You may not be ready to join one. That’s cool.

So, I’ll make you a deal.

We’re constantly trying to change the face of our industry. We despise long-term gym contracts and know many people will get wrangled into one at the first of the year.

So, we’re offering FREE workouts. It’s simple: Couch to CrossFit is a free, 12 workout program that can be completed by anyone, anywhere, anytime.

Our challenge is that you complete the 12 workouts, then join a gym. You’ll probably start to see some results and get past that initial motivation hump. Then – if you choose to sign a contract somewhere – you’ll at least have some momentum behind you AND some workouts to do. Cheers.

Try Couch 2 CrossFit Free



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